Jordan

ISSUE: GENDER-BASED VIOLENCE

CHANGE MODEL

Peer-to-Peer: The "I Have a Story" campaign uses a home-based screening model and online platforms to provide a safe, intimate space to discuss issues like gender-based violence. In Jordan, personal matters are rarely shared outside of home, and this campaign connects women to service providers and amplifies messages to the greater public.

KEY OBJECTIVES

  • Reduce acceptance of gender-based violence
  • Empower survivors to report incidents and receive support

OUTCOMES

Nine films on gender-based violence created by 28 youth producers for a youth film contest

  • Winning films were selected via social media, increasing campaign followers by 28%
  • Media partnership with Kharabeesh, the biggest online broadcaster in the Arab World, with 1.7 million Facebook fans and 700,000 YouTube subscribers

PARTNERS

  • 104

    Number of screenings
  • 2,200

    People Reached
  • 39

    Community facilitators trained